Journal
ANIART Blog
Cases, insights and e-commerce trends from the ANIART team.
Articles and case studies
Development
15.04.2020
CRM in Practice: Choosing a Corporate Portal Tier and Edition
A corporate portal with a built-in CRM covers team communication, sales, tasks and online stores. We compare the modules, the cloud subscription tiers and the on-premise editions.
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Development 30.10.2019
How we brought PageSpeed scores back into the green zone
Google now measures real load speed instead of ticked-off recommendations, and most sites lost points. Here is the set of front-end measures that brought our clients' scores back above 90.
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Development 07.08.2019
Maps in e-commerce: replacing paid Google Maps with Open Street Maps
In summer 2018 Google changed its terms and a simple contacts-page map turned into a monthly bill. Here is how Open Street Maps replaces it, what it costs to switch, and what it saved our clients.
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Development
07.08.2019
Five Stages of CRM Integration: From Denial to Acceptance
A company's first CRM rollout runs through the five classic stages of accepting the inevitable: denial, anger, bargaining, depression and acceptance. Here is what to do at each one.
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Development 11.07.2019
CRM for hotels: bookings without the human factor
One lost booking request can cost a hotel a regular guest. How we automated the whole path in CRM — from the website form to a confirmed, paid stay, with invoices generated automatically.
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Development 11.06.2019
How we did SCRUM: adapting the framework to a real project
Estimating imprecise requirements is impossible, so we took another route. How we adapted classic SCRUM to a real school management project: sprints, story points, demos and honest failures.
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Development 22.05.2019
CRM for a Training Centre: 8 Tools for Managers, Trainers and Coaches
A training centre talks to clients across social networks, messengers, the website and the phone. Eight CRM tools that keep enquiries from getting lost — and the figures from one real rollout.
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Development 20.05.2019
CRM for Dental Clinics: an 11-Point Strategy
An 11-point strategy for a dental clinic network: one system holding patients, documents, schedules, service accounting and reporting, available from any device in any branch.
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Development
20.05.2019
Service Desk for large retail: a ready-made ITSM solution
Support stuck in permanent emergency mode, equipment failing, the same incidents returning. A ready-made Service Desk for retail chains, built on the corporate portal your company already runs.
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