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Stages

How a web project is built

The process from the inside: what happens at every stage, who is working at that moment, which artifact you receive — and which stages depend on each other.
Start a Project → Stages ↓
9
Stages
3
Development · SEO · Content
100+
delivered projects
18+
years of experience

Building a web project looks complicated only until you break it into stages. It is really a pipeline of predictable steps: each one has inputs, work, an owner and a concrete deliverable you can check. That is why the project never disappears into development for months — you see progress at every step.

Below is the whole scheme: a team load matrix across nine stages, a dependency graph with its parallel branches, the architecture frontend and backend assemble, summary tables of stages and roles, and the loop the project grows by after launch. This is the same scheme behind our work — from a small store to an enterprise platform.

Stages

Nine stages in detail

01
Share of the project8%

Brief & discovery

Understand the business, not just the wishes for a website: who buys, how they choose, who we compete with.

What we do
  • We fill in the brief and interview your team
  • We analyse competitors and search demand
  • We fix the goals, constraints and success criteria
SEOKeyword and demand research: we see what people actually search for — and it shapes the catalog structure.
ContentAn audit of existing copy, photos and descriptions: what can be reused, what has to be created.
DeliverableDiscovery summary, project goals, scope
Who works on itPM, analyst, SEO
02
Share of the project11%

Specification & prototype

Describe the product before a single line of code exists, so everyone pictures the same thing.

What we do
  • We design the page structure and user journeys
  • We build interactive prototypes of the key screens
  • We list every integration and access role
SEOWe lay out the URL structure, categories and filters against the keyword map, plus title and meta templates.
ContentWe draw up the content plan: every page and text needed before launch.
DeliverableSpecification, clickable prototype, scope estimate
Who works on itAnalyst, UX, PM
03
Share of the project12%

UI/UX design

Turn the prototype into an interface that is clear, fast and built to sell.

What we do
  • Visual concept and design of the key pages
  • Adaptation for mobile, tablet and desktop
  • A UI kit with every element state for development
SEOWe check there is room for copy, H1–H2 headings, breadcrumbs and internal links.
ContentWe agree text volumes and photo formats for every block of the design.
DeliverableDesigns for all page types, UI kit
Who works on itUI/UX designer, PM
04
Share of the project17%

Markup & frontend

Assemble the interface so it behaves identically on any screen and opens fast.

What we do
  • Semantic markup with a correct heading structure
  • Responsiveness and cross-browser behaviour
  • Optimization of images, fonts and scripts
SEOThe technical base: correct markup, Core Web Vitals, load speed, accessibility.
DeliverableA finished interface wired to the data
Who works on itFrontend developers
05
Share of the project23%

Backend & integrations

Make the catalog, orders, payments and accounting behave as one system.

What we do
  • Business logic: catalog, cart, orders, account area
  • Payment, delivery, ERP and CRM integrations
  • Queues, caching and access rights
SEOSystem-level generation of meta tags, canonicals, sitemap.xml and language versions.
ContentWe shape the admin panel so a content manager can maintain copy and media without a developer.
DeliverableA working backend and every integration
Who works on itBackend developers, DevOps
06
Share of the project10%

Content & population

Fill the project so it is useful to a human and legible to a search engine.

What we do
  • Uploading the catalog, categories and attributes
  • Copy for categories, product pages and static pages
  • Photos, video and alt descriptions
SEOCopy is written against the keyword map: headings, descriptions, internal links.
ContentThe bulk of the work: text structure, unique descriptions, media, alt attributes.
DeliverableA populated catalog and pages
Who works on itContent manager, copywriter, SEO
07
Share of the project12%

QA & technical SEO

Find the problems before a customer does, and close technical questions before indexing.

What we do
  • Functional testing of journeys and payments
  • Checks across devices and browsers
  • Load checks and a speed audit
SEOA final technical audit: indexing, redirects, duplicates, structured data, robots and sitemap.
ContentProofreading and a check that every page is actually filled in.
DeliverableA test report and fixed defects
Who works on itQA, developers, SEO
08
Share of the project7%

Launch

Move the project onto the live domain with no downtime and no lost rankings.

What we do
  • Server, SSL, CDN and backup configuration
  • Deploy to production and a checklist pass
  • Analytics and conversion goals wired up
SEO301 redirects from the old URLs, opening up indexing, submitting to Search Console.
ContentFinal copy fixes and a page-by-page check on the live domain.
DeliverableThe project live, analytics collecting data
Who works on itDevOps, PM, SEO
09
Share of the projectongoing

Promotion, support & growth

Turn a launched site into a channel that brings orders systematically.

What we do
  • SEO: content, links, technical improvements
  • Ads and email marketing driven by store data
  • Support under SLA and new features by priority
SEOThe main work starts right here: rankings, new keywords, landing pages, links.
ContentRegular publishing, category updates, seasonal selections and promotions.
DeliverableGrowth in traffic, conversion and repeat sales
Who works on itSEO, marketer, developers, support
Table 1

Summary table of stages

StageDeliverableWho works on itShare of the project
01 Brief & discovery Discovery summary, project goals, scope PM, analyst, SEO
02 Specification & prototype Specification, clickable prototype, scope estimate Analyst, UX, PM
03 UI/UX design Designs for all page types, UI kit UI/UX designer, PM
04 Markup & frontend A finished interface wired to the data Frontend developers
05 Backend & integrations A working backend and every integration Backend developers, DevOps
06 Content & population A populated catalog and pages Content manager, copywriter, SEO
07 QA & technical SEO A test report and fixed defects QA, developers, SEO
08 Launch The project live, analytics collecting data DevOps, PM, SEO
09 Promotion, support & growth Growth in traffic, conversion and repeat sales SEO, marketer, developers, support
Table 2

Who is responsible for what

RoleArea of responsibilityStages
Project manager Holds the timeline, scope and communication; your single point of contact
Analyst / UX Brief, specification, structure, prototypes, journey logic
Designer Visual concept, designs for every page, responsiveness, UI kit
Frontend developer Markup, responsiveness, speed, interface behaviour
Backend developer Business logic, catalog, orders, integrations, security
DevOps Servers, deployment, backups, monitoring, uptime
QA engineer Test plans, journey checks, regression before each release
SEO specialist Keywords, structure, technical SEO, post-launch promotion
Content manager & copywriter Copy, catalog, media, alt descriptions, regular publishing
SEO & content

Exactly where SEO and content happen

The most expensive mistake is remembering SEO after launch — then structure, URLs and speed have to be redone. Here is where these tracks plug into our process.

SEO by stage
  1. 01 Brief & discoveryKeyword and demand research: we see what people actually search for — and it shapes the catalog structure.
  2. 02 Specification & prototypeWe lay out the URL structure, categories and filters against the keyword map, plus title and meta templates.
  3. 03 UI/UX designWe check there is room for copy, H1–H2 headings, breadcrumbs and internal links.
  4. 04 Markup & frontendThe technical base: correct markup, Core Web Vitals, load speed, accessibility.
  5. 05 Backend & integrationsSystem-level generation of meta tags, canonicals, sitemap.xml and language versions.
  6. 06 Content & populationCopy is written against the keyword map: headings, descriptions, internal links.
  7. 07 QA & technical SEOA final technical audit: indexing, redirects, duplicates, structured data, robots and sitemap.
  8. 08 Launch301 redirects from the old URLs, opening up indexing, submitting to Search Console.
  9. 09 Promotion, support & growthThe main work starts right here: rankings, new keywords, landing pages, links.
Content by stage
  1. 01 Brief & discoveryAn audit of existing copy, photos and descriptions: what can be reused, what has to be created.
  2. 02 Specification & prototypeWe draw up the content plan: every page and text needed before launch.
  3. 03 UI/UX designWe agree text volumes and photo formats for every block of the design.
  4. 05 Backend & integrationsWe shape the admin panel so a content manager can maintain copy and media without a developer.
  5. 06 Content & populationThe bulk of the work: text structure, unique descriptions, media, alt attributes.
  6. 07 QA & technical SEOProofreading and a check that every page is actually filled in.
  7. 08 LaunchFinal copy fixes and a page-by-page check on the live domain.
  8. 09 Promotion, support & growthRegular publishing, category updates, seasonal selections and promotions.
After launch

The loop the project keeps growing by

Launch is not the finish line — it is the point where real data appears. From there the project develops in short cycles: look at the numbers, form a hypothesis, ship it, verify the result.

1
Data
We read analytics, heatmaps and session recordings: where shoppers drop off.
2
Hypothesis
We state exactly what to change and which metric it should lift.
3
Shipping
We deliver the change in a release — in design, code, copy or ads.
4
Verification
We compare against the baseline and keep only what genuinely works.
Services

Our services

01Online Store Development→ 02Enterprise Solutions & Corporate Systems→ 03B2B Portal Development→ 04Mobile App Development→ 05School Management System→ 06Website Technical Support→ 07Chatbot Development→ 08Fintech & Banking Systems→ 09Platforms for Foundations & Social Projects→ 10Server Support & Administration→ 11Server Setup & Migration→ 12Specifications & Prototyping→ 13SAP Solutions & Integrations→ 14AI for Business→ 15Email Marketing & CRM Campaigns→ 16SEO & Digital Marketing→ 17Website Audit→

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