Gemini is one of Ukraine's best-known coffee companies: in-house roasting, coffee and tea lines, and professional equipment for the HoReCa segment. ANIART built a corporate website that works on two fronts — brand image for consumers and partner acquisition for the B2B direction.
Context: a coffee brand with two audiences
Gemini is both a product for the home (coffee, tea, accessories) and a solution for business: cafés, restaurants and hotels that need beans, equipment and service. Two very different audiences with different goals, who had to meet on one site without getting in each other's way.
A site as an entry point for both worlds
A consumer comes for the brand story and the product; a HoReCa partner comes for the terms of cooperation. The site's job is to correctly split these two paths: leading one to the brand store, the other to a partnership application.
The challenge: brand storytelling + B2B lead generation
A coffee company's corporate site can be neither a dry catalog nor merely a "pretty cover." It has to convey the brand's character (from bean to cup) and work as a tool for attracting business partners at the same time. This called for a content structure serving both scenarios.
| Audience | Journey on the site |
|---|---|
| Consumer | Meets the brand and products → heads to the brand store |
| HoReCa partner | Coffee and equipment catalog → partner program application |
Approach: two paths in one structure
We designed the site around two clear user paths. The brand side tells Gemini's story and leads the consumer to the store; the commercial side shows HoReCa products and gently guides a business to the application form. Both paths are managed from a single admin panel.
- Designed a content structure for brand storytelling: from bean to cup.
- Assembled a product catalog: coffee, tea, equipment.
- Created a HoReCa partner program section with a business application form.
- Set up the hand-off to the brand's online store for retail buyers.
- Gave the team an admin panel for independent content management.
What we built
Product catalog
Coffee, tea and equipment with careful presentation for both audiences.
Partner program
A HoReCa section with an application form for cafés, restaurants and hotels.
Brand storytelling
A content structure conveying the brand's character from bean to cup.
Content management
An admin panel for independent updates without developers.
Architecture and technology
The site runs on a PHP and MySQL stack with a flexible content structure and an admin panel for independent management. The architecture serves two user scenarios — consumer and partner — on top of a single content core.
Result
Gemini got a digital storefront that works both for brand awareness and B2B lead generation: a consumer explores the products and heads to the store, while a café owner submits a partnership application. We support the project after launch.
Need a site that builds the brand and brings in B2B clients at once? Browse our other projects or get in touch.
