NATALI BOLGAR is a Ukrainian designer womenswear brand with its own production and a chain of boutiques. ANIART has supported the brand's e-commerce since 2019: over that time the site has grown from a simple online store into a full-fledged sales channel with a customer account area, a loyalty program and email marketing.
Context: a designer brand with in-house production
NATALI BOLGAR is a recognizable Ukrainian womenswear brand with its own production cycle and a retail network. A brand like this lives by collections: a new season, new capsules, regular storefront updates. And the online channel has to keep up with that rhythm rather than slow it down.
The engagement format — long-term support
We didn't do a one-off "ship it and forget" project. Since 2019 ANIART has acted as the brand's technical partner: we grow the store, keep it stable and promptly implement the team's new requests. It's a model where value accumulates over years rather than being measured by a single release.
The challenge: the brand's tempo vs. the store's capabilities
The main challenge of fashion e-commerce is the speed of change. Collections rotate, promos launch, load spikes on peak sale days. The store has to withstand those peaks, and the brand's team has to manage content and communication with a loyal audience on their own — without waiting for developers on every little thing.
| Brand goal | What the online channel provides |
|---|---|
| Bring customers back | An account area with order history and a loyalty program |
| Communicate with the base | Trigger and collection campaigns via SendPulse |
| Survive sale peaks | Stability and speed optimization under load |
| Change the storefront fast | Regular feature work driven by business needs |
Approach: evolve, don't rewrite
Instead of "big rewrites" we work in iterations: small regular releases, each adding value to the store without risking what already drives sales. This approach preserves stability during the season and lets the brand plan the online channel's growth together with its collections.
- Grow the account area and loyalty program to bring customers back.
- Run email marketing via SendPulse: trigger and collection campaigns.
- Ship new sections and features for the brand's current needs.
- Keep speed and stability through peak loads.
What we do for the brand
Account area
Order history and customer profile data in a convenient format.
Loyalty program
Loyalty mechanics that motivate regular clients to return.
Email marketing
SendPulse campaigns: collection announcements and trigger scenarios.
Growth and support
Regular improvements and stable operation during the season.
Architecture and technology
The store runs on a PHP and MySQL stack with payments via LiqPay and email marketing on SendPulse. The daily focus is on stability and speed: during seasonal sales the store must respond without delays or failures.
Result
A years-long partnership: the online channel evolves together with the brand, and the NATALI BOLGAR team specifically highlights the communication quality and proactivity of our project manager.
We recommend AniArt as a reliable and professional team in digital development.Marketing Director, NATALI BOLGAR
Looking for a technical e-commerce partner for years, not a single release? Browse our other projects or get in touch.
