MTI is Ukraine's leading multi-vendor distributor of high-tech goods: 31 years on the market, over 800 suppliers and manufacturers, 120+ product categories. Together we moved wholesale sales from Excel files and phone calls to a portal that works in real time.
The problem
The number of MTI's business partners was growing fast, while communication stayed manual: product data lived in Excel, syncing with the Microsoft Dynamics NAV ERP was hard, and operating costs were high. McKinsey's industry numbers spoke for themselves:
- 93% of B2B buyers prefer to place orders online;
- 72% of B2B clients want to work on their own via a personal account;
- productivity drops by 20–30% because of communication issues;
- with manual updates, stock availability data is wrong in 37% of cases.
The solution
The AniArt team analyzed six areas of MTI's business and built a comprehensive B2B portal: an MVP first, then a full-scale rollout. The key requirement — real-time synchronization with the master database.
Inside the portal
Product catalog
Real-time sync of stock and prices, reservations, hiding products from specific users, quick and advanced search.
Product cards
Photos, specs, per-warehouse prices, personal dealer prices and special prices for discounted items.
Cart and checkout
Organized by warehouse, reserve option, offering your own price (±5%), choice of payer, contract and power of attorney, three delivery options.
Order management
Order and return history, linked orders, filtering, sorting and export to Excel.
Financial reporting
Client operations ledger, overdue debt, reserve amount, detailed balance and payment schedule.
Waybills and logistics
Nova Poshta shipment info, linking waybills to documents, full sync with the carrier.
Repair service
Real-time repair statuses, history, search by product name and code.
Marketing programs
Turnover-based bonus programs, staged bonuses and a progress indicator — with access for the commercial director.
Plus an admin panel: managing product cards, categories and attributes, delivery methods, flexible roles and synchronization monitoring.
Results
- dealers get up-to-date information on products, prices and stock;
- the cost of onboarding new partners is minimal;
- a single standard for working with product cards;
- financial reporting is generated automatically;
- the platform scales together with the business;
- client and partner data is protected.
