Journal
ANIART Blog
Cases, insights and e-commerce trends from the ANIART team.
Articles and case studies
Insight 03.12.2019
Progressive Solutions in Web Development
Users expect fast, convenient, mobile-first websites — and that starts with the technology underneath. Modern stacks, PWAs and SPAs, and what they gave e-commerce in real numbers.
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Development 30.10.2019
How we brought PageSpeed scores back into the green zone
Google now measures real load speed instead of ticked-off recommendations, and most sites lost points. Here is the set of front-end measures that brought our clients' scores back above 90.
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Insight 13.08.2019
Startup Review #3: Upskill’s augmented reality and Trov’s mobile insurance
Two startups in one issue: Upskill puts augmented reality to work on the factory floor, and Trov turns insuring your belongings into cover you switch on and off straight from your phone.
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Development
07.08.2019
Five Stages of CRM Integration: From Denial to Acceptance
A company's first CRM rollout runs through the five classic stages of accepting the inevitable: denial, anger, bargaining, depression and acceptance. Here is what to do at each one.
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Development 07.08.2019
Maps in e-commerce: replacing paid Google Maps with Open Street Maps
In summer 2018 Google changed its terms and a simple contacts-page map turned into a monthly bill. Here is how Open Street Maps replaces it, what it costs to switch, and what it saved our clients.
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Development 11.07.2019
CRM for hotels: bookings without the human factor
One lost booking request can cost a hotel a regular guest. How we automated the whole path in CRM — from the website form to a confirmed, paid stay, with invoices generated automatically.
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Development 11.06.2019
How we did SCRUM: adapting the framework to a real project
Estimating imprecise requirements is impossible, so we took another route. How we adapted classic SCRUM to a real school management project: sprints, story points, demos and honest failures.
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Case Study 01.06.2019
Volvo dealer Azbuka Avto: CRM, online test drives and advertising analytics
How the official Volvo dealer in southern Ukraine unified 20 years of customer history in a CRM, moved test drive and workshop bookings online, and started tracking what its advertising really earns.
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Case Study 01.06.2019
Maxi.az: Ringostat telephony paired with a CRM for a top Azerbaijani online store
How AniArt and Ringostat set up IP telephony paired with a CRM for Maxi.az, one of Azerbaijan's best-known online stores, where 50—60% of orders arrive by phone.
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