Journal
ANIART Blog
Cases, insights and e-commerce trends from the ANIART team.
Articles and case studies
Insight 06.08.2026
How I built this website with Claude Code — and no dev team
A first-person story: a PM with 10+ years in IT, Claude Code in the PhpStorm terminal and two GitLab pipelines. 118 commits in two months, content in three languages — and not a single developer involved. Here is how it works and what it costs.
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Insight 12.02.2026
E-commerce trends 2025
Omnichannel, mobile apps with real value, voice search and site speed. We break down the trends proven on our own projects — and what is worth adopting right now.
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Insight 03.12.2019
Progressive Solutions in Web Development
Users expect fast, convenient, mobile-first websites — and that starts with the technology underneath. Modern stacks, PWAs and SPAs, and what they gave e-commerce in real numbers.
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Insight 13.08.2019
Startup Review #3: Upskill’s augmented reality and Trov’s mobile insurance
Two startups in one issue: Upskill puts augmented reality to work on the factory floor, and Trov turns insuring your belongings into cover you switch on and off straight from your phone.
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Insight 21.05.2019
Unconventional Communication with a Social Media Audience
Fashion brands gather thousands of followers, but 8 out of 10 stay passive content consumers. How in-store photos with a QR code turned that audience into a viral channel: 270% traffic growth in 5 days.
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Insight 20.05.2019
Voice Control in E-commerce: Cross-Browser Speech Recognition for Site Search
How to let shoppers dictate a search query in any browser: capturing audio with getUserMedia, streaming it over WebSocket to the Google Speech API, and returning results in real time.
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Insight 16.05.2019
Omnichannel: the five tasks behind seamless customer communication
Omnichannel is not a buzzword but a way to bring every customer channel into one system. Key ideas from a recent marketing report and our experience turning offline companies into omnichannel brands.
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Insight 16.05.2019
A Mobile App in an Omnichannel Model: Value First, Channels Second
A mobile app should not duplicate the website: it earns its place by offering distinct value. How a pedometer turning steps into bonus points replaces expensive SMS and email channels.
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Insight 29.03.2019
When Your Website Needs a Redesign
A design is successful when it turns ordinary visitors into engaged users. Here are the signs that your site needs a redesign — and the ten areas that actually move conversion.
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