GA4 Google Analytics 4

About the technology

Google Analytics 4 records every meaningful shopper action as its own event — a product view, an add-to-cart, a purchase — instead of a faceless session, so you can trace the exact path to a sale and see precisely where buyers drop off. Built-in machine learning predicts purchase and churn probability, telling you which customers are worth winning back today. It is free, tracks web and app together, and exports raw data to BigQuery for analysis beyond the limits of standard reports.

Google Analytics 4 set up with a full suite of e-commerce events — from product view to purchase. It gives a transparent view of behavior and conversions.